It was announced on 2nd August that the Tallinn-based folkpop band has signed an exclusive global songwriting deal with BMG Germany and we are happy to say that The NMO was instrumental in helping the band land this golden opportunity.
Ewert & The Two Dragons was a Featured Artist earlier this year following an NMO-led campaign that saw the band become the most hyped performer at Eurosonic Festival. We first came across the band in their hometown back in March 2011 during our annual trip to Tallinn Music Week. The band was quick to catch the eye and were booked immediately to perform at European events such as Berlin Music Week, Waves Vienna, Lost In Music, and Eurosonic.
Following the official NMO focus on the band, there was an instant reaction from our members who were coming across this name for the first time. Several intrigued parties were key Berlin-based companies and the NMO was able to connect the band's manager, Toomas Olljum, with some of the most interested people. He says " I met the NMO for the first time at Tallinn Music Week after which they ran a story on Ewert and The Two Dragons that resulted in initial e-mail correspondence. The NMO was then also kind enough to fix us important meetings in Berlin and one of them has led to this publishing deal with BMG". He continues "The NMO`s slogan is "putting new music on the map" which sounds pretty pretentious but it's only pretentious when you don`t live up to the hype. The NMO has always kept the finger on the pulse when it comes to finding new talent, wherever it is from, and that`s the key - being aware of the talent out there and giving it the support".
Founder of The NMO, Paul Cheetham, claims that this result shows why the NMO is perhaps unique within the music industry. "The key to the NMO is that we are able to be more than a mere blog or even a tastemaker. Our added ingredient is that we can pick up the phone or send off an email to decision-making people who we think should pay attention to the particular band we are featuring and, as was the case with BMG and Ewert & The Two Dragons, ensure that any initial interest we gain is not lost. In this case, Toomas happens to be a very smart, active and ambitious guy and he was quick to jump on our offer of help in arranging meetings for him. He flew in to Berlin for a day, had a few meetings and a beer with us and the rest is quickly becoming history. Toomas has been a member of The NMO since we met in Tallinn last year, and it is people like him that the website is designed to help so we are really thrilled to see our input has given him, and his artist, a helping hand".
Florian Schrödter, A&R BMG Germany commented “Ewert & The Two Dragons is one of the most promising indie-folk music discoveries in Europe this year and we proudly support such great talent coming from Estonia.”
The band seems to be going from strength to strength, with a full European tour underway as well as a debut run of dates in the USA supported by Filter magazine.
For more information about Ewert & The Two Dragons go HERE
For business enquiries about the band contact Toomas Olljum HERE
To sign up to The NMO go HERE